Non-Traditional Barbie: I Can Be President Barbie

The "I Can Be... President Barbie" is not your traditional Barbie. This Barbie does much to challenge the traditional stereotypes that Barbie is known to perpetuate. First, this Barbie shows that women can accomplish more in their professional lives than just being a mother, babysitter, or flight attendant--this Barbie advances the idea that women can be successful politicians, and are even capable of being elected President. The packaging claims that this Barbie "Stands on her own! Literally" which shows that Mattel is attempting to push the message that women are capable of accomplishing greatness, independently of men. The back of the box encourages girls to dream big, and be informed, confident, and involved. This is a departure from the messaging that has come along with traditional Barbies--"eat less," "Math class is hard!" This packaging is empowering to women--telling them that they are absolutely capable of making great contributions to our society. Furthermore, this Barbie seems to be less sexualized than other traditional Barbies--her skirt is a longer length, and her top is not low cut, perhaps advancing the message that women do not need to be "sexy" to be successful in the work-world.  Finally, this Barbie appears to be African-American, demonstrating to young girls that women of any race are capable of success--success, and the position of President, should not be limited to just one gender or race--showing young girls that they can truly be anything.