Non-traditional Barbie: Curvy Barbie

Last year, Mattel introduced "curvy Barbie". Curvy Barbie was introduced to showcase a diverse line of the popular dolls. Within this updated reintroduction they also introduced tall and petite Barbie dolls to help differentiate their product.

Curvy Barbie is seen as a non-traditional Barbie because Barbie was originally modeled very skinny (in a way that most human figures cannot become). Curvy Barbie is an important Barbie to have in their line of dolls because negative views on body image can be damaging to anyone playing with these dolls. Curvy Barbie showcases Barbie as the important figure she is in a more realistic manner. Nobody has the same body type and Curvy Barbie exemplifies that by being as important as any other Barbie but is unique in her own way.

Curvy Barbie has wider hips and a slight larger form factor than the original Barbie. Even though she is slightly larger than the original Barbie, she still doesn't look entirely different than the original Barbie. Differentiating Barbie by size is important though. Showcasing to a younger demographic, having Barbie's in different sizes can allow for the kids playing with these Barbie dolls to feel comfortable in their own skin no matter what size.