The Most Important Concept learned is...

The most important concept I believe I learned in class is Hall's "triparite theory" of reception. It was discussed early in the semester, but I feel like it can be applied across many other subjects discussed in class. Triparite theory describes how people can respond to popular culture. Dominant is when the consumers fully support the ideology. Negotiated is when the consumers are reserved due to being conflicted regarding the ideology. Oppositional is when the consumer is completely against the ideology. Oppositional and negotiated I feel are critical in the idea of popular culture. Through the class, I would argue that popular culture is hegemonic, meaning that a group (the population) is given consent to determine the ideology. With negotiated and oppositional receptions, the people that do not consent or completely consent can also for their own ideologies that may receive reception from other people in a society. This is how genres can be made, something we learned later in the course. With this idea of triparite theory, a base understanding of everything that was learned later in the course could be critically decoded. After this class, I believe it is now possible to decode parts of popular culture that we see in our culture once this class is over.